Juicer - Eric Nelson's Blog - Latest Comments in Your Brand is Sacred, so Release Your Brand

Re: Your Brand is Sacred, so Release Your Brand

intrigo — Fri, 18 Apr 2008 17:24:03 -0000

Thanks for the comments Todd. And yes, in full disclosure I do have a very close member of my family who happens to be employed by Comcast Spotlight, so I thought it would be a fitting example.

Re: Your Brand is Sacred, so Release Your Brand

Todd Storch — Fri, 18 Apr 2008 17:20:13 -0000

Nice job Eric. Blogging is a start. Companies are experimenting with Facebook, MySpace and Twitter as well. There's a great example of a "legacy" company, Comcast (Eric, I think you know someone that works there!) that has specific people designed to communicate via Twitter to handle customer feedback.

Got to keep experimenting in this environment and determine what is working, what metrics to follow, etc.

Todd

Re: Your Brand is Sacred, so Release Your Brand

Marketing Integrity — Thu, 17 Apr 2008 22:44:56 -0000

Well written Eric. Word of mouth is indeed truly the best. If you treat your customers with the highest respect and care, they will carry that as good-will into their sphere of influence and be your ambassador. You can't put a high enough value on that!

Re: Your Brand is Sacred, so Release Your Brand

Dawn — Thu, 17 Apr 2008 22:23:06 -0000

I'm happy to see that you found my Corporate Blogging tips useful!

Even with fairly boring products, companies have customers who are passionate about their products. Jive has quite a few developer community members who are excited about our enterprise software, and they are great evangelists. Getting those people who are passionate about your products is some of the best marketing that a company will ever find.